This is the first of many 2018 marketing trends articles before we get started in the new year. With these stream of articles over the next few weeks, I will talk about what I think are the best trends you should be paying attention to in 2018 within topics like social media, SEO, and beyond.

It’s getting late, so this won’t be too long, but definitely valuable! For this article, I am going to talk about why free marketing will be one of the best 2018 marketing trends you can use.

This blog is for every single consumer-based business out there, because 90% of you are NOT doing it right. The title of this article seems like the best way to get your business to vanish, but it’s not, and let me tell you why.

When you give for free, you are doing something priceless, these are just some of the things that will happen when you give a sample of your pasta to passerbyers:

  • They will remember that they got something free giving you brand awareness that is hard to find elsewhere.
  • People love getting free things.
  • People feel special, which they should always feel when they are your potential customer.
  • People usually tell their friends when they get something for free giving you referral marketing for negligible cost.

Also, what I think is the most important is you don’t know who you are giving to. We are nearly in 2018, and now more people than ever use social media. Young people on average spend 5 hours per day on smartphones, and how does giving free things relate to this smartphone social media explosion?

  • You might have given something free to someone with ten thousand Instagram followers and now they will share it with their network, not bad ‘eh?

Try it, give something completely for free to your potential customers and your current customers, don’t even ask for an email address, and see what happens. Marketing is all about testing just like putting different hashtags on Instagram to see what works best. 

We’ll be back soon with more 2018 marketing trends articles including:

-Best ways to use Facebook in 2018.

-Best ways to use Instagram in 2018.

-Guest blog on how to optimize SEO in 2018.

-Using, starting, and building your personal brand in 2018 while giving value to your followers.

Thank you for reading. Questions, comments, critique? Leave it in the comments below or email them to connect@daniyalzafar.com

See you next time, and be sure to check out the latest #TheDaniyalZiShow on video and podcast.

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